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Immersive Experiences and Multifunctionality: The Future of Real Estate Spaces Has Arrived

DATDeptho's Authors Tribe
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Real Estate Market & Trends
Immersive Experiences and Multifunctionality: The Future of Real Estate Spaces Has Arrived
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Beyond the metaverse and simple home automation: in the real estate sector, the real demand for 2025 requires immersive experiences and multifunctional spaces that truly respond to how we live, work, and enjoy in a hybrid and digital environment. This new paradigm is not just technology; it is a complete rethink of the experience and meaning of space.

This post is a practical, critical, and human journey through how immersive experience and multifunctionality have moved from being trends to becoming central pillars of valuation, presentation, and livability of homes, offices, and future-ready spaces. It includes examples, current data, projections, and reflections from those already experiencing it.

The article is aimed at real estate agents, architects, designers, owners, and developers, as well as end users and enthusiasts. If you're looking for tangible examples, data, and actionable strategies, this is your place.

Quick index:

  1. 1. Immersive Experience and Resident Expectations
  2. 2. Multifunctionality: Beyond Home Office and Coworking
  3. 3. The Role of Technology: AI, Virtual and Augmented Reality in Marketing and Design
  4. 4. Cases and Data: How Valuation and Sales Closures Change
  5. 5. Practical Recommendations According to Your Role
  6. 6. Recommended Resources and Next Steps

1. Immersive Experience and Resident Expectations: Why Visualization and Real Use Are Everything

The way we perceive and “try” a space before buying or renting it has changed radically. For the new generation of buyers and renters, digital visualization is as or more relevant than the physical visit. But only if that experience is realistic, smooth, and allows imagining real life in that space.

According to a report by CBRE, 73% of buyers consider it essential to access virtual tours or interactive experiences before closing the deal. Hyperrealistic visualization and customizable settings (changing colors, furniture, or layout) are already part of the minimum standard in premium listings.

“Immersive” is not just putting on VR glasses… It’s generating a sense of presence: from the textured detail on furniture in the render, to the possibility of experiencing the light changing online throughout the day or editing the same space with AI in a different style. Those who master this lead. It’s not just about selling quickly: it’s about generating real desire and trust.

In my experience as a consultant in new developments, I have seen that a virtual tour where the person can decide the position of a desk, change the wall color palette, or “live” a simulation of how that space would be used on an active day increases lead attention time by up to 30%, and above all, multiplies the qualified closing rate.

2. Multifunctionality: Flexibility Prevails Over Square Meters

One thing the last few years left us is the certainty that space that does not adapt loses value and meaning. Multifunctional design—that which truly allows moving from living, to working, exercising, or sharing the same environment—has become the new luxury, even in small homes and shared offices.

According to BWE Agency, searches for properties with adaptable spaces and home office areas increased by 240% year over year, and multifunctional design is already a decisive factor for 53% of new buyers in urban developments. We are not just talking about transformable furniture — we are facing a mindset: what a space is used for should be the user's decision, not the original plan’s.

In commercial architecture, the emergence of collaborative zones, modular rooms, integrated leisure areas, and even spaces for gaming or mindfulness redefine what startups and established companies expect. Coworking has evolved into cowork-living: spaces activated 24/7, both for productivity and for well-being and social interaction.

Did you know that unconventional uses (for example: integrated home gyms, podcast recording areas, or shared professional kitchens) increase rental prices in micro-apartments by up to 18%, according to our own survey and data from Gropcasa?

3. The Role of Technology: From Invisible AI to Extended Reality That Sells

There is no honest conversation about immersion and multifunctionality without talking about the key tool: technology. But not as an end, rather as an enabler.

Artificial intelligence (AI) makes it possible to create hyperrealistic renders, suggest personalized layouts, analyze preferences, and adapt the value proposition of a space in real time. Tools such as those available in Deptho.ai are examples of how to transform images of an environment into hundreds of stylistic or functional variants, saving time and allowing owners and potential buyers or renters to visualize “their version” of the space.

Augmented and virtual reality, for their part, allow experiencing spatiality before the visit: it is no longer just about touring but about interacting and modifying the environment. According to Grocasa, it is expected that more than 70% of leading listings platforms will include integrated AR/VR experiences by 2026. Those who do not ride this wave are left out of user decision-making.

A good example of this I recently gave in a workshop, where real estate agents took a generic property and then personalized it for each target using AI: from simulating family life to adapting it to digital nomads. Engagement increased by 200% compared to traditional fixed-image campaigns.

4. Cases and Data: How Immersion and Multifunctionality Impact ROI and Sales

Recent studies and experiences show that real estate assets applying immersive experiences and integrating functional flexibility manage to differentiate themselves even in saturated markets. Some key examples and metrics:

  • • According to CBRE, properties with virtual visits or digital staging increase the average sale price by between 14% and 18%.
  • • A Bihartech study confirms that immersive experiences reduce the closing cycle by up to 35% and halve the number of physical visits required, resulting in direct savings in resources and logistics.
  • • Proven multifunctionality increases the range of potential leads (more user profiles see it possible to build “their life” in that space, which raises competition and the final ticket).
  • • Applying customizable renders reduces reworks and improves post-sale satisfaction, according to surveys of developers and data from Deptho.ai.

An inspiring case? In a recent development in Barcelona, the integration of personalized tours and the option to virtually try different configurations (with tools similar to those of Deptho.ai) boosted international inquiries and allowed 60% of units to be reserved solely with virtual visits. The key, according to direct client feedback, was being able to “feel” their future daily life there and adapt the classic concept of home or office to their own life project.

5. Practical Recommendations According to Your Role: From Theory to Action

  • Real estate agents and brokers:
  • • Adopt a minimum set of visual experiences: customizable renders, navigable virtual tours, and videos with motion.
  • • Segment your user and adapt the visualization: young people seek flexible functionality, families prioritize zoning and privacy.
  • Developers and architects:
  • • Integrate multifunctionality from the preliminary design (flexibility from infrastructure, modulation, and installations).
  • • Rely on visualizations and interactive simulations for decision making with investors and partners.
  • Owners and end users:
  • • Demand from your agent and promoter personalized renders and immersive simulations.
  • • Don’t underestimate the power of video or AR experiences to decide your next investment.

6. Recommended Resources and Next Steps

If you are interested in delving into the impact of advanced visualization—including AI and extended reality—on the marketing, management, and livability of properties, we recommend exploring the following readings and practical tools:

Conclusion: The Future Is to Live What You See and Transform What You Use

In the new real estate, value is no longer only in location or premium finish. It lies in offering immersive experiences and letting functionality be defined (both real and virtual) by those who will ultimately live, work, or invest in the space.

Do you want to see real examples and transform your visual proposal? We invite you to try some of the applications available at Deptho.ai, share your experience, and keep reading other articles to stay one step ahead in building and promoting spaces designed with 2025 in mind.