Metaverse, Virtual Reality, and Design: The Future of Real Estate Spaces and Their Opportunities

The debate around the metaverse and virtual reality (VR) is far from settled. Fad or the true next leap for the real estate and interior design industry? In 2025, the evolution of virtual worlds and immersive technology is opening new opportunities for real estate agents, developers, designers, and brands seeking to offer truly differentiated experiences.

The Rise of Virtual Reality and the Metaverse in the Real Estate Sector

According to the report from Sobreverso, marketing and design companies use AI and VR to create hyper-personalized ads and virtual tours, generating experiences clearly superior to static images. In the digital real estate sector, artificial intelligence helps identify better investment locations and optimize the visual presentation of properties.

"In 2025, virtual reality and augmented reality play a central role in digital transformation, offering new opportunities both for sales and for design and interaction with spaces."

In addition, the VR and AR trends in 2025 show how the integration of both worlds (mixed reality) is enabling smoother, more realistic, and collaborative experiences. This advance has been successful both for large firms as well as agencies and individual owners.

Virtual Tours and Visual Marketing: Beyond Conventional Photography

In-person visits are ceasing to be the only — or the best — way to explore a property. Currently, 73% of buyers consider it essential to take virtual tours before buying. This tool increases reach and visibility but also reduces decision times, raising conversion rates by up to 30% according to recent industry studies.

• The user interacts and explores spaces at their own pace.
• They can visualize different styles, layouts, and property conditions with a single tool.
• The location barrier is eliminated: international clients can evaluate properties before a physical visit.

For developers and promoters, the benefit is twofold: they accelerate sales closings and improve their digital reputation. Additionally, they allow collecting data on client behavior and preferences, optimizing future strategies.

Immersive Interior Design and Scalable Personalization

The real innovation lies in how these technologies enable creating and testing multiple versions of a space almost instantly. Imagine touring an apartment and, with a click, changing everything from furniture, style, color scheme to finishes in real-time. AI-based tools, such as Redesign by Deptho, enhance immersive design and virtual home staging, eliminating the high costs and long iteration cycles typical of traditional modeling.

"Personalization is the new standard: every potential buyer expects to see themselves reflected in the home they explore, even if virtually."

Challenges and New Digital Monetization Models

Not everything is solved: mass adoption still faces challenges of usability, investment, and perceived value. According to LTR Talks, the metaverse will be primarily driven by hybrid models (combined virtual and augmented reality) and relevant use cases, with success tied to the ability to monetize virtual assets: tours, design, and advertising in immersive environments.

How to Capitalize on the Immersive Wave? Practical Strategies

• Start with personalized virtual tours: use virtual staging and AI solutions to enrich the tour (also try Fill Room).
• Aim for multisensory experiences: combine video, motion graphics, and interaction to differentiate yourself (explore more with the Motion tool).
• Offer collaborative experiences: include virtual co-design areas with clients, allowing each party to customize spaces in real time.
• Invest in training and exploration of new platforms: training on immersive tools will be essential for agents and designers.

The impact of AI and virtual reality goes far beyond digital worlds and real estate NFTs: it redefines the relationship between buyer, space, and experience. Pioneers who understand this change and update their processes will be able to differentiate themselves and anticipate the demand of a much more demanding audience.

Critical Perspective: Who Is This Digital Wave Relevant For?

If you work in real estate, furniture, design, or are an owner who wants to maximize the perceived value of your property, virtual reality and the metaverse have ceased to be a luxury or passing trend. They are part of the new base of competitiveness, especially in globalized cities or markets with international clients. Adopting these tools can mean the difference between standing out or getting lost in visual and digital saturation.

"The future of the sector belongs to those who first understand how to connect the physical and virtual worlds in a meaningful way."

Interested in delving deeper into the real impact of technology on the real estate market? Also read our analysis of AI trends and data in the market. And if you're looking to enhance your visual presentation, try Deptho's tools now and take your digital proposal to a new level.